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Your corporate identity is a graphic expression of who you a
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MessaggioInviato: Mar Ott 15, 05:59:26    Oggetto:  Your corporate identity is a graphic expression of who you a
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Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business
, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters your business objectives is a subtle, yet important part of achieving business success.


How do you want your business to be recognized? What image do you want to call forth in people's minds? You may choose an identity that is fun and wacky if you run a family fun center
, or calm and serious if you operate a funeral home. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not. It can be difficult to turn an unplanned image around. And chances are, it doesn't convey the image you need to boost sales.


The best identity plan is one that is strategically designed to answer the following questions: What is the essence of your company? What message are you trying to send to your key audiences? What kind of name represents your desired image? What is the look and feel of your logo? Will the color and texture of the paper you print your business cards and brochure underscore the image you want to convey? How about the voice you use to do radio advertising? Everything must work together consistently to reinforce your image again and again and again.


There are dozens of ways that you can carefully develop your identity and project your businesses' personality. Specific, intentional creative choices will deliver a desired impact. A professional designer can help take your corporate identity to the next level. He or she can also help you develop marketing materials to reflect your image. Here are some elements to consider:


1. Business Name: Your company name should reflect your business personality. It should also be concise, memorable, unique
, and appropriate to your product or service.


2. Logo: An effective logo is visually simple and easily recognizable. It symbolizes the essence of your business. The shape of your logo expresses different meanings. For example, curves can signify an organization that offers supportive services. Straight, sharp lines can represent a company with a technological focus.


3. Typographic Identity: The font that you use should complement your logo. There are thousands of fonts to select from, choose carefully since each offers subtle visual elements that can reinforce, or detract from
, your business image.


4. Corporate colors: Different colors elicit different emotional responses and further serve to enhance your identity. For instance, deep blues represent trust, while oranges and yellows are fun and playful.


5. Tagline: What is the most important message you want to deliver about your business? A tagline describes your business in a short phrase that can be included on your letterhead, business cards, brochures
, and so on.


If you are just starting your business, carefully think through all of the identity materials you use to promote your company. And, if you have been in business for a while and your identity doesn't represent your level of professionalism, consider revamping it. Remember, you only get one chance to make a first impression. What does your identity say about you?

Are you just starting out your own residential house cleaning business? Do you have a pile of rags
, cleaning solutions, dusters, a vacuum cleaner, and broom and are ready to take over the neighborhood?

With any new business, you will need to work hard at the beginning to land those first customers. Being successful at residential house cleaning requires that your customers trust you
, feel comfortable with you in their home, and value your work.

Here are some ideas to get started in advertising your house cleaning services:

Canvas the neighborhood with fliers
An enticing flyer will be easy to create on your home computer. Cleaning images can be found freely using the clipart that comes with most word processing programs. Include all the pertinent information you need, including name, phone number, list of services
, and if you are just starting out you may consider including a discount or coupon for the first cleaning. Consider using brightly colored paper to print out your fliers. To save space, you may choose to print out two to four fliers per sheet of paper.

Take an ad out in the local paper
If you live in a small town, then there is a good chance that you have a local paper or newsletter that circulates around your neighborhood. Check to see if it may be possible for you to take out a small ad in the local paper, you may be surprised about how economical it is to advertise. If you are advertising as a new business, then you may consider offering a discount or coupon to those who mention the ad so that you will know which advertising methods are successful. And since you will have your own business
, the advertising fees can be written off come tax time, check with your accountant for specifics.

Advertise on the web
The internet is another great place to start advertising your residential house cleaning business. is a largely known (free) classified website where you can advertise your business. Each day new ads are placed, so you may consider saving your advertisement text and resubmitting your ads every few days to capture the attention of new potential customers. If you are computer savvy, then you might also consider setting up your own website to advertise your house cleaning services. Having your own website will also be a great advertising tool because you will be able to add it to fliers and business cards or give your website address to others when you do not have a business card on hand.

Make business cards and pass them out
Business cards a.
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MessaggioInviato: Mar Ott 15, 05:59:26    Oggetto: Adv



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